New campaign challenges perceptions of sexual harassment and abuse

Coventry Rape Sexual Abuse Centre (CRASAC) has launched a campaign which aims to raise awareness of the scale of sexual violence in society.  

Marking the start of 16 Days of Activism against Gender Based Violence, Call It Out is a digital animation which challenges sexist views and highlights the wider impacts of rape culture. 

Using impactful messaging in relatable language, the animation encourages everyone to be an upstander and call out abusive behaviours when they see them. 

More than 5 million women in the UK have been raped or sexually assaulted. One in five women over the age of 16 have experienced some form of sexual violence – and only around 15% of those report to the police.*  

CRASAC has been campaigning to challenge misogynistic views and rape culture within society for over 40 years. The charity hopes that this campaign will go some way towards changing perceptions, increase understanding, and reduce the stigma around talking about sexual violence and abuse. 

Jenni Muskett, Deputy CEO at CRASAC says: 

“Many people struggle to find a way to call out difficult and uncomfortable situations. We hope that this campaign will particularly encourage men and boys to challenge the behaviour of others and provide an opportunity for discussion. 

“Unfortunately, we live in a society that gives permission to perpetrators, and which focuses on victim blaming and perpetuates a cycle of abuse against women and girls. To change that cycle we need to create a culture where it’s safe to stand up and address unacceptable behaviour.” 

*[Office for National Statistic and National Crime Survey England & Wales] 

Funded by the Citizen Community Fund with thanks to Jade Studios for creative development and Push Records for studio recording.